A Guide to Clean Beauty Boxes (Cost & Worldwide Shipping)

Clean beauty boxes on Pura Vida Sometimes

Clean beauty boxes give you a great entrée to green beauty, allow you discover great ingredient-conscious natural brands, and encourage self-care, and let’s be honest, who doesn’t like the anticipation of delivery and discovery, like Christmas morning before your parents woke up. There are few things I look forward to more than the delivery of my monthly beauty box. I set up delivery notifications so that when the postman delivers it, I can go on my lunch hour to my quiet house and indulge before my cacophonous family begins to rumble. There are many good reasons to green your routine, […]

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How Microblading is Done (Great Brows Changed My Life)

Microblading on Pura Vida Sometimes

I was born without eyebrows. Well, they’re there, but not visible to the plain eye. My hair is dark, my eyebrows belong on a blonde. My Irish face didn’t do me any favors growing up in a Mexican border town, where girls are known to be olive-skinned, put-together and beautiful, with a dramatic brow, long before that was a thing. I felt the disparity and tried to compensate with all the smoke and mirrors, but still, in the morning I wake up freckly and Irish and by the time I go to work, I look at least half Mexican. My […]

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The Transcendent Brand That Loves You Back

Josh Rosebrook on Pura Vida Sometimes

Josh Rosebrook, this month’s Beauty Hero, really is a hero each and every month, and I a loyal subject. Are you onboard yet? Today he debuts his new organic unisex fragrance Etheral, which is nothing short of heavenly…for everyone. We are bombarded by around 3,000 marketing messages per day, and filtering the noise can be difficult. We are wooed with color and light and big promises for a brighter tomorrow and a return to youth. Josh Rosebrook is different. He would tell you that true beauty comes from health and happiness. He doesn’t want you to look like a photoshopped […]

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4 Eyes, 5 Nerd-fabulous Frames

4 Eyes 5 Nerd-fabulous Frames on Pura Vida Sometimes

Disclosure: This post contains affiliate links, meaning that if you make a purchase after clicking on them, I will receive a small commission. I’m still resisting wearing glasses – I own them, and always drive at night with them, but I don’t want to commit in perpetuity. That said, I’ve been noticing that I blink, squint, and scoot closer when I don’t wear them, so it may be time to bite the bullet. Twist my arm – I went shopping. I’ve had luck at Target Optical and most recently at Costco Optical, but I wanted some frames that were a little funkier […]

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Beautycounter & Clean for the Masses

Beautycounter on Pura Vida Sometimes

Monday was the launch of a 9-week limited engagement between Beautycounter and Target stores. I think I was aptly targeted, so to speak, for an ad about the rollout. Like any good introvert and working mother, I usually shop online and ship for free with my Target REDcard, but I wanted to check out what Beautycounter had going on so I went on my lunch hour. As a marketer and someone experiencing the brand for the first time, I’ve been thoroughly impressed, and in the store, Beautycounter had a glorious endcap. There in the aisle, I started chatting up a single […]

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Glow Like Tata Harper

Glow Like Tata Harper on Pura Vida Sometimes

One of the things I was most excited about when I moved to the Phoenix area was being closer to Citrine Natural Beauty Bar – my version of an art gallery of glam – and being able to pop into the mid-day events I had seen advertised, so when I got the email for the master class with Tata Harper herself, I jumped at the chance. Tata Harper is the Colombian-born proprietor of the eponymous critically-acclaimed and celebrity-endorsed natural skincare and cosmetics line. She sources ingredients from 48 countries and produces the rest on her farm in Vermont, where she has […]

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Your Hair is Begging for Detox

Your Hair is Begging for Detox - Pura Vida Sometimes

When I told my coworker the premise of this post, and judging by her expression, I was wavering between “The Best Hair of Your Life” and “How to Get Amazing Hair and Not Be Disgusting.” I urge you to ditch your shampoo and work with what your creator gave you. My intention is to get you to go natural in your hair routine without smelling like an Ani diFranco concert (a.k.a. dread hell). Like most of you, my whole life up until a few years ago, I was stuck in a vicious cycle of shampooing every night – because I enjoy […]

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Hasta Luego, Epic Empties

Epic empties clean beauty gems on Pura Vida Sometimes

I used up a bunch of my faves and re-stocking is gonna be spendy, but always an adventure, right? I pay tribute here to a few of my friends over the last few years. They’ve made me beautiful, they made me happy, they’ve taught me that green can be luxurious. Tata Harper: This brand is a celebrity favorite with good reason. Originating on a farm in Vermont, this line is clinically-proven to be extremely effective, it feels high-end, and from each product emanates the sweet and subtle scent of flowers and earth. Any time I use Tata’s products, I breath […]

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3 Beauty Oils That Had Me at Hello

Beauty Oils on Pura Vida Sometimes

If I could go back in time share some words of wisdom with my tween self, I’d say, “Little G, eat whole foods and less sugar both for health and vanity, Noxema is not the answer to all your skin woes, just one dab of Electric Youth will do ‘ya, and a big one: middle school really sucks, but hang in there – nerds rule the world and you’re of royal lineage.” Still working my way up… Discovering beauty oils changed my life, and I doubt I’ll ever again buy another conventional moisturizer. These are the reasons, for me, there’s […]

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