Beautycounter & Clean for the Masses

Beautycounter on Pura Vida Sometimes

Monday was the launch of a 9-week limited engagement between Beautycounter and Target stores. I think I was aptly targeted, so to speak, for an ad about the rollout. Like any good introvert and working mother, I usually shop online and ship for free with my Target REDcard, but I wanted to check out what Beautycounter had going on so I went on my lunch hour. As a marketer and someone experiencing the brand for the first time, I’ve been thoroughly impressed, and in the store, Beautycounter had a glorious endcap. There in the aisle, I started chatting up a single […]

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