February 2017 - Pura Vida Sometimes

2017 Digital Marketing Trends and What They Mean to You

February 26, 2017 No Comments

Now more than ever, marketers know more about you and are tailoring their messaging to you specifically, but ultimately you are driving the relationship. As a marketer, I to try to stay ahead of the trends so that I can implement new strategies in a timely way. To do so, I voraciously devour white papers, enthusiastically participate in webinars, and go to conferences when I can. How we relate to each other today is dramatically different than how we did 10 years ago, the prominence of technology and richness of data, has given marketers more information about you than was […]

family, letter to my daughter

Letter to my Daughter: Be Patient with Your Old Mom

February 19, 2017 No Comments

Sweet Warrior Princess: Not too long ago, I was sitting on the bed with my mom and grandma – your great grandma – talking about how quickly time flies. “I still feel like I’m 16,” I said. “Me too!” said your grandma. “Me too!” said your great grandma. There are two funny things about time flying: 1. In spite of wisdom, experience, and maturity, you stay young inside. 2. Age is a sliding scale. No matter where you are on the continuum, you’ll perceive others’ age differently and you are the constant. When you’re a kid, you can’t wait to […]

Cornerstone, travel

A Huge Border Wall is Not the Answer

February 5, 2017 No Comments

In the late 1800s, my family came from Solingen, Prussia and built their homestead in a canyon on the Mexican border before Arizona was a state. At that time, Nogales was literally a walnut grove bisected by an international line with little more than a railroad station and post office. My grandmother and all her siblings were born on that land, as was my father and his siblings, and it’s where we spent summers when my mom dropped us off with family and went to work. When I was growing up, the fence, as we called it, was literally a […]