Now more than ever, marketers know more about you and are tailoring their messaging to you specifically, but ultimately you are driving the relationship. As a marketer, I to try to stay ahead of the trends so that I can implement new strategies in a timely way. To do so, I voraciously devour white papers, enthusiastically participate in webinars, and go to conferences when I can. How we relate to each other today is dramatically different than how we did 10 years ago, the prominence of technology and richness of data, has given marketers more information about you than was […]