Pura Vida, popularized in Costa Rica, signifies the good life — something we should all strive for and enjoy on the regular. Literally, pura vida is pure living. Growing up in a small town on the Mexican border, we valued hard work, family, and moments of joy; pura vida is the end goal but something you have to work at. I’ve become really good at getting there through irreverence, insatiability, and trial and error. Consider me your curandera for la pura vida, and Pura Vida. Sometimes. your playbook and an invitation to join me in the good fight for balance, peace, and happiness. Sit with me for a bit and I’ll share all the juicy tips, shortcuts, and truths to get you to where you want to be.